From Mallorca to Greece and the French Riviera: this summer, the newest exclusive resort hotels and beach clubs all share one unmistakable signature. Step into a newly opened boutique hotel, settle down at a high-end design resort, or stroll along the beach, and you will feel it instantly: ultimate, sun-drenched tranquility.
This season, interior designers are leaving bright colours and harsh contrasts behind. No more statement walls or loud trends. Instead, they are consciously choosing a palette that feels timeless and breathes an air of understated luxury everywhere. The secret? Warm, earthy tones. Think soft sand-beige, Sage Green, and deep, rich shades like Terracotta and Chestnut.
These are the Summer Shades. Colours that move softly with the light, looking different in the bright morning sun than they do under the golden evening glow, creating that highly coveted, luxurious serenity wherever they go. Whether you are at home or enjoying the Mediterranean Sea.
The serenity of a boutique suite, right at home
Why are we so in love with this trend? Because these shades instantly transform your bedroom into a five-star suite, giving the space a tangible warmth. The great advantage is that you can beautifully 'layer' these colours with natural materials. Imagine a crisp percale sheet complemented by rich, earthy textures. This creates an inviting suite that is so peaceful, you will want to spend the rest of the afternoon there with your favourite magazine.
From the bathroom to the beach club
But why limit that refined hotel atmosphere to the bedroom alone? This summer, we are effortlessly extending the Summer Shades into the bathroom and onto the beach. Nothing exudes luxury quite like a harmonious colour palette that flows throughout your surroundings.
Give your bathroom the look and feel of a high-end wellness resort with our ultra-soft towels in the warm Chestnut shade. This deep, warm tone forms the perfect, earthy contrast with crisp hotel white.
And if a relaxing day by the sea or at your favourite beach club is on the agenda? Take that same hotel luxury with you with our Faded Coral beach towel. This exclusive beach towel is designed to blend perfectly with the natural elements of the shore: the sand, the dunes, and the shimmering sea. It is the ultimate finishing touch for a stylish summer's day.
Discover the Summer Shades by DOUXE
This summer, we are translating that exact effortless, luxurious holiday feeling into your entire lifestyle. Whether you choose the ultimate softness of our Egyptian cotton in the bedroom, the rich texture of Chestnut in the bathroom, or drift away on Faded Coral by the water; with our latest collection, you can create your own boutique resort anywhere.
The sun is shining, the doors can be opened, and the pure enjoyment can begin. Which Summer Shade will you bring into your home this season?
